I am often asked how do we come up with a look that celebrates who the couple is on their wedding day? The answer is never clear cut – sometimes it happens within the first few minutes of my very first interactions with client. Other times, it takes getting to know the couple – letting their ‘couple’s taste’ evolve during the process, and going back to the drawing board a few times. That was the case with our lovely Carter and Jen. Wellwed magazine asked us to share our insights as they showcased our process from the Inspiration board to the wedding day. There are some great tips in this article for clients and vendors setting out to showcase their personal style on the big day.